Increasingly, news reporters are searching the Internet for story ideas. Many PR agencies are finding it more and more difficult to pitch their stories. One of the reasons for this is the decrease in jobs in journalism. In addition, search engine optimization has dramatically changed the medium of PR. With the internet age, we have witnessed a dramatic effect in how information is disseminated. In the past, companies have pushed their information to the public through marketing campaigns. Today, consumers pull information they need by searching the Internet using tools such as Google. In order to be successful, companies today must be ready to provide the information consumers are looking for when and where they are looking.
One of the most underutilized traffic building tools available today is press release submission and optimization. In addition to getting your information out to a larger media crowd, your press release will be available at major news portals such as Google News. Furthermore, the inbound link benefits are worth the effort alone.
Interactive Web System’s press release optimization service will help you position your stories so that journalists and consumers can find them. Whether you are releasing a new product or announcing a change within your organization, the information in your press releases can help build your web traffic when optimized and submitted in the right places online.
We take your existing or new press releases and paired with our keyword research, optimize them for maximum performance in the search engines.
What you’ll get:
Media Leads: We submit your optimized press releases through PR Web. Each day they email press releases to between 60,000 and 100,000 global contacts points including journalists, analysts, freelance writers, media outlets and newsrooms.
Traffic: We will optimize your press release so that it will be visible on the major news portals including Google News and Yahoo News. In addition to traffic gained from these portals, you will also see an increase in link popularity, which can improve natural search listings.