We believe that unique and specific content is the most important ingredient in online marketing. Many web sites have the content, but it is hidden from the search engines. Interactive Web Solutions specializes in helping you optimize the code on your site to ensure the search engines can find your precious content.
Through initial analysis of your web site and competitive sites (who may have the same or similar keywords), we will establish a strategy, and recommend a specific set of keywords. Even top listings will not produce favorable results without the right set of keywords.
Austin SEO Solutions
In addition to the set-up and research involved in your search engine placement, we provide monthly maintenance and reporting. The World Wide Web is a dynamically changing medium, and search engines change their algorithms constantly. However, our high-level of monthly service keeps up with the ever-changing evaluation techniques search engines use to rank web sites. Our detailed research helps us keep your web site performing day to day.
In addition to our full service options, we offer training and consulting for in house SEOs. Depending on your company’s needs, we will tailor a program for you. Our classes can be offered in-house or in our offices. We have taught hundreds of business owners like you to drive traffic to their web sites.
We don’t pass off your new application and wave goodbye… no, not us! We stand by your side and provide marketing and measurement support if that’s what you need. Here are some ways we can help:
Build long-term success with SEO tactics that will increase your presence on search engines like Google, Yahoo, and Bing.
Gain immediate access to search engine visitors with optimized paid search campaigns. Properly created and executed PPC campaigns put you in complete control of bringing your message to the web with immediate results.
Take advantage of social media and expand your presence to include what everyone is talking about on the web right now through Twitter, Facebook, and others.
Leverage the expertise of some of the most successful marketers by properly implementing an affiliate program.
Use Interactive Web Solutions to help your application succeed on the web. Learn more about our internet marketing services or call us today for a free consultation. You can trust in our expertise.
Paid Search (PPC)
Pay per click advertising (also called paid search or abbreviated as PPC) is one of the best ways to target prospective web visitors. It allows you immediate access to visitors who are actively looking for exactly what you have to offer, and gives you complete control over the message you deliver.
A properly structured campaign will be very specific, targeting a group of similar keywords. The words you use for your ad copy are your first opportunity to begin a conversation with a prospect. In a very small amount of space, your ad copy has to connect what a visitor is searching for with what you have to offer.
The challenge is to stand out from the other ads on the page, convey enough of your message, and offer a compelling reason for a visitor to click on your ad. We use our well developed method to quickly determine what works and what doesn’t. Then we suggest and implement changes to capitalize on this knowledge.